When Passion Isn’t Enough: Why the Closure of Ami Colé Hits Different

The beauty world felt a shift when Ami Colé announced it would be closing this fall. For me, this wasn’t just “another brand shutting down.” This was personal.

Ami Colé was more than skincare and lip oil. It was heart, heritage, and home. It was a beautiful reminder that melanin-rich beauty deserves luxury too. And knowing that its founder, Diarrha N’Diaye-Mbaye, named the brand after her mother made it even more special. So when I read her open letter in The Cut, I felt the weight. Her words weren’t just about business—they were about identity, sacrifice, and legacy.